HAPI NEU JAHR :-)
STATS! 2025! WORK REMOTELY FOR LAWSON?! LET'S GO FOR A SIMPSON'S DONUT AT PRIMARK + MORE, MUCH, MUCH MORE.
Links and thoughts aplenty… Nothing too meaty. We’ve had enough of that, right?
p.s. I’m free for work-stuff come mid-late Feb if you have a project that could benefit from a brand strategist who loves getting into audience desires etc. HMU on Linkedin
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A random image I’ve saved on my desktop (taken by me, in Munich on the morning of 15.06.24
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REPORT: New Consumer 2025
US focus. TikTok shop, Food, Booze, Beauty. Stats and graphs galore. Peloton stuff is interesting. Worth a look through all 107 slides.
HIGHLIGHTS + STATS:
Use of TikTok among Gen Z is big (ofc) - 50% have made a purchase.
TikTok Shop is already bigger than Shein, Sephora, and home shopping TV
Sephora shoppers are already spending the same amount at TikTok Shop
70% of Americans aware of Amazon say they shop there at least monthly
Booze:
“The most popular alcohol-substitute beverages are soda and water”
Food:
“60% of Gen. Z has waited in line to eat a specific food over the past year” (and it was worth it)
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Related: food tourism is changing (thank f—k) (NYT)
btw: READ VITTLES :-)
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LOL / WTF
“Labour shortage prompts Japanese chain to use remote workers to man corner shops. Japan’s personal approach to retail has often been the envy of the world – let’s keep it that way.” - agree. (Monocle)
Primark’s has a Simpsons cafe! Let’s go for a donut sometime. (Tiktok walk through of Belfast)
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^^ Another report / look forward with a US-focus… Always an entertaining and provocative read. Reader, pls tell me who is writing similarly about UK / Europe? I need that.
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Y R SOME COUNTRIES BETTER AT RUNNING SUCCESSFUL COMPANIES?
Turns out that patient shareholders, social security, natural resources really help. Who knew? (Economist)
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Would You Buy a Perfume You Had Never Smelled? (NYT on Ffern)
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< Colin Clark for The New York Times>
“We are feeling doom. We are feeling big feelings,” said Renee Wege, a trend expert and publications manager at the research firm Datassential. “So more than anything else, people are craving that cozy, warm hospitality and service.” NYT on food trend stuff for 25.
Linked to this: “The Autogrill brand remains inextricably linked with the experience of driving in Italy.” Let’s-a-go!
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Ok, that’s more than enough for this time of year. Go steady, go true. Say hi. Be kind. Bye!